Writing a home page doesn’t have to be overwhelming. Here’s how to write a home page that is compelling and converts readers into customers. Your beautiful new website is fresh off the designer’s PC (or yours) and ready to go live. The only thing you’re waiting for – copy. You could go and hire a…
Biz Design Queens Podcast – where we talked about copywriting services, SEO tactics and a bit of PR – and why they matter for small business! Surrounding yourself with incredibly talented, smart and switched on people is the best way to learn and grow in your own business. I’m so lucky to have met and…
My phone rings. An unknown number. I pick it up with my standard, ‘Hello, this is Kristen’. Before I begin speaking to the client on the other end, I already know there’s a 50% chance they’re ringing about SEO work. (Great! I love SEO work!) There’s also a 50% chance they’re ringing for straight content….
Working from home with kids is… awful. For most of us there is a constant feeling of failing. Either your children are parked in front of Captain Underpants (their choice, not mine!) or your work is continuously being interrupted with calls of, ‘Mom, he’s touching me!’ Or, ‘Mom, I’m hungry!’ Or, the worst, ‘Mom, the…
Finding the right clients can be a struggle for freelancers, but it’s worth it. Here’s how to find clients you actually want to work with. Clients. We all want them. We all need them. But we don’t always love them. Sometimes it’s the work itself, sometimes it’s a personality difference, sometimes it’s simply communication difficulties….
Spoiler: ‘It’s a must for small businesses’. A question that I am often (and I mean, often) asked is, ‘Is SEO worth it for small businesses?’ Many small business owners worry that they don’t have the time or resources to compete against big businesses in their industry. They feel that they are wasting their energy…
There are a lot of people (a lot!) who wonder why anyone would ever hire a copywriter. Writing is easy, isn’t it? After all, you’ve been putting words together into sentences since you passed that first little note to Tim (or Tina) Olsen in second grade. And in many ways, you’re right. Copywriting is simply putting words…
If you’re navigating the sometimes clashing worlds of being a mum and being a business woman, you’re certainly not alone. Mums in business are constantly trying to find a balance. Recently I had the immense pleasure of appearing as a guest on The Busy Mum Podcast, with the lovely Jackee De Campo. We had a…
5 easy ways to create unique and value-adding content in just a few minutes… without making yourself crazy.
It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used content marketing in their overall strategy. By the following year, that…