Or how to take your writing from great to converting clients.
No matter how great your writing skills are, no one can write a perfect first draft. (Case in point, this is about my fourth draft of this content!) And writing error-free content is vital. It shapes your reader’s experience and takes your writing from great to converting clients.
All writing needs editing. And great writing, needs great editing.
What kind of editing do you need?
There are two general editing processes: copyediting; and proofreading. Which do you need?
Well, it depends…
Both are important, but not all writing requires the more fulsome copyediting process. Sometimes proofreading is enough.
Editing (or copyediting)
A copy editor is your publishing partner. A copy editor makes sure your writing is telling the ‘story’ in the best way possible. She focusses on both the small details and the big picture.
Here are some things I do as a copy editor:
- check and correct grammar, spelling, syntax and punctuation;
- analyse word usage and sentence structure;
- check for technical consistency (including spelling, capitalisation, numerals, hyphenation, pagination etc.);
- review for continuity errors;
- fact check where necessary; and
- ensure the ‘story’ is consistent, cohesive, correct and complete.
Proofreading generally happens after a piece of writing is in its ‘final’ form. This might be after a full edit, or just after the final draft is complete.
Proofing is quality assurance more than anything else. It takes your writing from good to great.
Here are some things I do as a proofreader:
- review for consistency;
- check cross-references if any;
- correct punctuation, spelling and capitalisation;
- look for typos; and
- check final version formatting.
Let me help you!
Getting help to take your writing from great to converting clients just makes sense. I always ask another proofreader to look over my own content. Having clean, polished and error-free writing let’s your expertise shine through.
Contact me here.
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