Don’t Panic! Why Google Algorithm Updates Are Really No Big Deal

The dreaded Google algorithm update – when whispers start to come through (or you get straight up announcements), people can start to panic. I get it. If you’ve spent time and money on SEO for your website, you don’t want to see it go down the drain just because Google ‘changed its mind’. The thing…

How to Write a Business Book – Begin Writing Your Initial Draft

How to Write a Business Book – Begin Writing Your Initial Draft

It’s March! You’ve made it through the first two book writing months and you’re still here. Give yourself a huge pat on the back. You’ve almost reached the end of the first quarter of this year-long project. What a milestone. I applaud you for maintaining your commitment to writing a business book, even through the…

How to Write a Business Book – Understanding Your Target Audience

How to Write a Business Book – Understanding Your Target Audience

Welcome back to your year of the book! I hope you all had an incredible January, working on your concept development. Maybe you already had it nailed, and enjoyed a month off. Or maybe you slogged it out to develop a basic blueprint. Congratulations, either way! You’re moving right along now. Now that you have…

Self-publishing vs traditional publishing: What’s better for you?

Self-publishing vs traditional publishing: What’s better for you?

One of the questions that I’m most often asked by my clients is what’s better, self-publishing or traditional publishing? While the answer does depend (somewhat) on your particular situation, I will say right up front that in almost all cases, self-publishing is the better approach. Read on to find out why.

How to Work with a Ghostwriter to Finish, Publish & Sell Your Book
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How to Work with a Ghostwriter to Finish, Publish & Sell Your Book

Working with a ghostwriter can be an exciting experience. It can also be the answer to writer’s block, tight deadlines or the barriers of fear or perfectionism (and all writers face those!). Ghostwriters are skilled professionals who can help turn your ideas into a polished, engaging and well-structured piece of writing whether it’s a book,…

What is a ghostwriter? (And why should you care?)
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What is a ghostwriter? (And why should you care?)

What is a ghostwriter? It’s a simple definition, but when you have one you could really be giving yourself (and your business) a leg up! Ghostwriter has a pretty simple definition. It’s just ‘a person whose job it is to write material for someone else who is the named author.’ In other words, any time…