Do I really need a copywriter?

Do I really need a copywriter?

There are a lot of people (a lot!) who wonder why anyone would ever hire a copywriter. Writing is easy, isn’t it? After all, you’ve been putting words together into sentences since you passed that first little note to Tim (or Tina) Olsen in second grade....
Being a Mum in Business on The Busy Mum Podcast!

Being a Mum in Business on The Busy Mum Podcast!

If you’re navigating the sometimes clashing worlds of being a mum and being a business woman, you’re certainly not alone. Mums in business are constantly trying to find a balance. Recently I had the immense pleasure of appearing as a guest on The Busy Mum...
5 Easy Ways to Brainstorm Ideas for Your Blog

5 Easy Ways to Brainstorm Ideas for Your Blog

Creating content is hard, especially when you’re doing it on a regular basis. Eventually you’ll find yourself staring at a blank page (or blank screen!), hands poised to write but nothing comes out. I’m sorry to be the bearer of bad news, but as someone that does this...
Sincerity and Your Content

Sincerity and Your Content

It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used...