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5 Easy Ways to Brainstorm Ideas for Your Blog

Creating content is hard, especially when you’re doing it on a regular basis. Eventually you’ll find yourself staring at a blank page (or blank screen!), hands poised to write but nothing comes out. I’m sorry to be the bearer of bad news, but as someone that does this for a living I can tell you… Continue reading 5 Easy Ways to Brainstorm Ideas for Your Blog

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Sincerity and Your Content

It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used content marketing in their overall strategy. By the following year, that… Continue reading Sincerity and Your Content

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Stone Soup ~ The Art of Strategic Storytelling in Business

by Kristen Lowrey If you own a small business, knowing how to tell your story is absolutely crucial. Your story draws people in, it engages them with your brand and it creates a loyal and invested audience. You might think you don’t really have a story to tell. You might think it’s just like everyone… Continue reading Stone Soup ~ The Art of Strategic Storytelling in Business