Search Engine Optimisation (SEO) is a long-term strategy that can have a tremendous effect on your online visibility and presence. Statistically, websites that appear on the first page of Google receive about 90% of all clicks. And that isn’t down to just luck. It’s where great SEO copywriting comes in.
Optimising your website
Keywords are an important part of creating SEO-friendly content. But as Google’s algorithms have evolved and grown more sophisticated, the old tricks no longer work. Keyword usage is far more nuanced.
Voice search means long-tail keywords are more essential to SEO success. An understanding of the placement of keywords in title tags, subheadings and paragraph remains important as well.
Human optimisation or Quality and Relevance
Human optimisation is just a cutesy way of reminding ourselves that there are real people reading your content. SEO copywriting is not just about optimising for keywords. Quality and relevance rule above anything else.
Your content must be well-written, offer relevant and useful information and be enjoyable for actual human beings to read.
Making sure Google loves you is great. But your audience needs to engage as well.
The Role of an SEO Copywriter
As an SEO copywriter, I help business owners optimise their website so that both Google and humans love it.
Understanding your target audience is the first part. I perform in-depth research into your business, your target audience, your competitors (what works and what doesn’t) and your industry. Then I research targeted keywords so that we’re using the right words in your content.
This ensures Google is happy, but more importantly, that your content is high quality, value-adding and perfectly aligned to your brand tone of voice and brand messaging.
I also make sure your content is easily crawl-able, with great headings, clear copy and all the on-site SEO necessary (title tags, meta-descriptions, slugs, SEO titles etc). After crafting incredible, compelling copy, we certainly don’t want the little things to let us down!
Optimising your site doesn’t have to mean losing authenticity. Yes, people need to be able to find you online. But once they do, you want them to choose your as well.
Can I help?
If you know you need help getting Google’s attention, but you still want your human audience to feel engaged and inspired, I can help you.
Reach out to me and let’s get started.