Kristen Lowrey, SEO Copywriter

Kristen Lowrey, SEO Copywriter

from meh

to magic

from meh to magic

No one wants to read boring copy!

But as a business owner you also know you have to get Google on your side.
If you don’t appear on the first search results page, you might as well be invisible.

The intersection between excellently written copy,
and copy that increases your website’s position with rankings and traffic… that’s where the magic happens.

We can do that together.

Why You Need an SEO Copywriter

You need words that engage your audience, inspire brand awareness and build loyalty.
You need copy that turns half-hearted visitors into whole-hearted customers.
And you need words that bring converting traffic to your website.

That’s why you need an SEO copywriter.

What Does an SEO Copywriter Do?

An SEO Copywriter writes words that engage and compel action – in other words, words that sell. But unlike a regular copywriter, they also know have the technical know-how to make your words really shine to Google so that it sees you as an authority and ranks you well. That includes two parts: on page SEO and back-end SEO

On Page SEO

  • Text length
  • Smart, targeted keyword strategy
  • Keyword implementation
  • Keyword density
  • Readability
  • Usability
  • Headers (H1/H2/H3 tags)
  • Internal linking
  • External linking
  • Strong research and data

Back End SEO

  • Focus keyword(s)
  • Keyword density
  • SEO title
  • Slug (URL)
  • Meta descriptions
  • Alt tags
  • Featured images
  • Image optimisation
  • Redirects
  • Use of your platform’s SEO tools

Here’s the thing… SEO Works

Search engine optimisation for marketing works.
Facebook ads work – as long as you’re paying Facebook. Google ads work – as long as you’re paying Google.
Only SEO works and keeps working for the long term.
And your website is the only marketing medium that you have full control over.

Proof

• Google receives over 2 trillion requests per day.
• And Google accounts for just over 70% of all global desktop search traffic, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%.
• The first five organic search results get 67.60% of all clicks.
• High-quality content and link building are the two most important factors for ranking.
• 57% of marketing executives say working on their website content was the most effective SEO tactic.

• 70% of marketers believe SEO is more effective than pay-per-click marketing.
• Updating old blog posts with new content increases organic traffic by as much as 106%.
• 61% of marketers have improving SEO and growing their organic presence at their number one marketing goal.
• And effective SEO practices provide a conversion rate of 14.6% (compared to other outbound marketing techniques at 1.7%)

Who Am I?

I’m Kristen Lowrey, SEO copywriter, editor, freelance SEO specialist and Californian living in Brisbane, Australia. With degrees in English, Political Science and Law, I know just a smidge about putting words together.

Work for my clients has been published in online and print media sources throughout the United States and Australia, including The Daily Telegraph, the Sydney Morning Herald, Brisbane News, mamamia, Forbes and The New York Times. And my SEO work has taken clients from page 83 to page 1.

I also work virtually, which means that though I’m a Brisbane copywriter, my clients are worldwide.

Why Choose Me

There are a lot of incredible writers out there – why should you consider me for your business writing?

  • Excellent writer. I create clear, persuasive copy that will resonate with your core values and brand messaging and will engage with your target audience.
  • Highly trained researcher. Readers today are wary of fluff, especially in the B2B space. Seven years of university study have taught me how to deliver fresh insights with solid backup data.
  • SEO copywriter. It’s not enough to just write great copy anymore. You must deliver search engine optimised copy that will drive relevant, engaged traffic to your website giving you more leads and more revenue.

Words are power. We can harness them to work for you.

Read more About Me here.

Happy Client – Kristy Robinson

Services

Shout outs

A god send

In PR, having someone who can quickly develop a story into a well written, informative and moving content is a god-send. Kristen is everything we could ask for and more. We flick her vague ideas or lists of facts and we get back outstanding content that media really respond to. I cannot recommend Kristen enough to anyone who needs quality content services.
Renae Smith
Director, The Atticism

Our go-to consultant

We are so thankful to be working with the talented Kristen Lowrey on our business start-up. We engaged Kristen to draft Terms of Use and a Privacy Policy for Idiello and she is now our go-to consultant for all our future policies and procedures.
Since our business idea and model doesn’t exist, even WE struggle to explain it concisely. Kristen took the time to really understand it and then made light work of our documents, clearly and perfectly outlining how our platform works – a MUST for start-ups!
We love working with Kristen – she’s easygoing but extremely professional and talented. There’s no faffing around with endless back and forths. She takes the time to understand what we need and goes about over-delivering.
Mia Fileman
Australian Director, Idiello

Superstar blogger

Kristen has been a superstar blogger helping us at Mini — THANK YOU!! Her work is professional and she understands the brief you deliver. If you’re seeking a fun, professional and experienced writer, then you’ll be in great hands with KL!
Michelle Moloney
Director, Mini Nanny Agency