SEO Copywriter
SEO Copywriter
What is an SEO Copywriter?
An SEO copywriter is a writer that understands both the creative and technical sides of writing and can create copy that converts. In other words, an SEO copywriter’s job isn’t just to make you sound good (though I do that), but also to make Google (and every other search engine) believe that you are the best result for searches.
When Google sees you as an authority, it ranks you higher. When you rank higher you receive more traffic. And, best of all, more traffic means more customers and clients, and more revenue generated directly from Google.
Who cares about Google?
Well… everybody.
Nearly 87% of people worldwide use Google for their online searches. That’s pretty high. Even more importantly, 94% of Australians, 87% of Americans, 86% in the UK and 92% in Canada prefer Google to any other search engine.
Why is this important? It comes down to trust.
When someone goes online to find out about your business, Google is beyond a doubt the strongest form of social proof. Your position in the rankings demonstrates to the reader what kind of authority you are about the thing they’re interested in.
When Google ranks your number one, your potential customer immediately understands that while they may still want to spend time making up their own mind about you, the rest of the world sees you as the best answer for their problem. You become the authority.
What is SEO Copywriting?
SEO copywriting is the process of writing the best words for your business, and then taking a big, yellow technical highlighter (that only search engines can see) and highlighting all the best bits. It’s the technical way of showing Google that this is what I’m about. When you do that, you exponentially increase your chances of being seen as an authority on that subject, or the best response for a product search.
Remember, Google is a business. If it doesn’t give searches the best results, they’ll just go somewhere else. SEO copywriting lets you do that better. So, the searches are happy, Google is happy… and so are you.
SEO Copywriting Services
Ongoing SEO Copywriting Packages
Slow and Steady SEO
– 1x strategic content(blog/article/news etc.)
– 1x strategic keyword implementation
– On page optimisation
– Back end optimisation
– 2x GMB posts provided (inline with content)
Middle of the Pack SEO
– 2x blogpost/article/industry news
– 2x strategic keywordimplementation
– On page optimisation
– Back end optimisation
– 4x GMB posts provided (inline with content)
Out in Front SEO
– 4x blogpost/article/industry news
– 4x strategic keywordimplementation
– On page optimisation
– Back end optimisation
– 8x GMB posts provided (inline with content)
Want to know more? Listen to me chat all about SEO copywriting!
https://www.kristyrobinson.com.au/27
Best of Both Worlds
Optimising your site doesn’t have to mean losing authenticity. Yes, people need to be able to find you online. But once they do, you want them to choose your as well.
