What is the difference between a copywriter and a ghostwriter? And when should you hire a ghostwriter?
Well, there isn’t that much difference! A ghostwriter is hired to write content that is officially credited to another person (generally the client). This might sound bad, but actually most of my work is in the ghostwriting capacity. In fact, if you’ve had someone write content for you in the past, chances are you’ve hired a ghostwriter.
Why should you hire a ghostwriter?
There are many reasons people would hire a ghostwriter. Most commonly it is because their business has grown so much that they aren’t able to keep on top of the demands of content, content, content. Other times it’s simply because they don’t like writing.
Regardless, it is what I do, and it’s totally legit.
I like to tell my clients, I might be the expert with words, but YOU are the expert in your field.
What does a ghostwriter do?
As a ghostwriter I do essentially the same job as when I am operating as a copywriter, except that I’m writing in your brand style and tone. Most importantly, I am expressing YOUR opinion and relying on your hard earned expertise.
Often ghostwriting gigs tend to be things like e-books, professional articles and thought leader pieces. These are pieces of content that I would not *necessarily* be qualified to write myself.
For example, I might have a psychologist client who wants an article on helping kids work through trauma via mindfulness. Yes, I can certainly write that article. I can do the research and analysis, and write excellent content. But no one wants to read that article from me. I am NOT the expert.
So, ghostwriting is when I am doing the writing but the copy only matters because of the client’s expertise in the area.
- Professional or industry articles
- LinkedIn articles
- Social media
- Non-fiction books (professional or industry)
- Creative writing
- Passion stories
- Your story
If you’re an expert in your field, and would like some assistance researching and writing, click below.