Website Copywriting

Website Copywriting

Shine up your online shopfront.

Website Copywriting Matters

In today’s world, your website is your shopfront. 80% of people will look at your business online before engaging or purchasing from you. 80%. Without a strong online presence, that really shows who you are and your unique value, you risk losing those potential customers and clients.

As a website copywriter I can:

  • Write copy that engages your audience.
  • Write copy that woos Google.
  • Write copy that ranks you higher on the search results pages.
  • And write copy that gets you more traffic and more revenue.

Writing Website Copy is a Different Animal

Writing website copy is different than writing editorials, press releases or newsletters. You can be the best writer in the world, but without the know how to please the search engines (like all-important Google) you just aren’t going to get there. But together we can.

Website Copywriting Services

General Web Content

  • Initial chat. We’ll speak in detail about your business, your goals and your desired outcomes.
  • Strategy. Together we’ll strategise the best way to engage your particular customers and clients, including tone of voice and style.
  • Research. I then perform extensive research on best practices in your industry and your niche.
  • Write. I will write (and edit) strong, brand-aligned SEO copy that will engage your readers and demonstrate your authority to Google.

My website copywriting services also include:

  • All on-page SEO elements.
  • Two rounds of edits.
  • Professional proofreading.
  • Additional phone or Zoom chats as needed to perfect your new web copy.

SEO Website Content

  • Initial chat. We’ll speak in detail about your business, your goals and your desired outcomes.
  • Strategy. Together we’ll strategise the best way to engage your particular customers and clients, including tone of voice and style.
  • Technical audit. I will perform a full technical audit on your site to ensure it’s ready for optimisation.
  • Research. I then perform extensive research on best practices in your industry and your niche.
  • Keyword strategy. Targeted keywords are an important part of driving good customers to your site. I will research and prepare a full keyword strategy.
  • Write. I will write (and edit) strong, brand-aligned SEO copy that will engage your readers and demonstrate your authority to Google.
  • Optimisation. I will incorporate keywords and all on page SEO elements and complete the back end optimisation.

My website copywriting services also include:

  • All on-page SEO elements.
  • Two rounds of edits.
  • Professional proofreading.
  • Additional phone or Zoom chats as needed to perfect your new web copy.

Shout outs

End result is perfect!

I have worked with Kristen multiple times over the past 18 months and I can’t recommend her enough! She has provided the website copywriting for a number of my clients and each time the end result is perfect! Kristen is professional, friendly, and has wonderful communication and customer service skills with my clients. Will continue to work with Kristen where possible!
Matthew Green
Project Manager, excitemedia

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