Has AI killed SEO? Image of knife stabbing a paper cut out of a man with a pink background for AI SEO
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Has AI killed SEO?

AI hasn’t killed SEO. It’s transformed it. With the rise of AI tools like ChatGPT and Google’s SGE, users are getting summarised answers without having to click through to any websites. As a result, traffic and CTRs are falling and zero-click searches are rising. What does this mean? We’re no longer focused on metrics about…

a carton of eggs with panicked faces drawn on them

Don’t Panic! Why Google Algorithm Updates Are Really No Big Deal

The dreaded Google algorithm update – when whispers start to come through (or you get straight up announcements), people can start to panic. I get it. If you’ve spent time and money on SEO for your website, you don’t want to see it go down the drain just because Google ‘changed its mind’. The thing…