Article summary Have your Google impressions or website traffic dropped? Before you panic and abandon your SEO strategy, it’s worth understanding how AI is changing the way people find businesses online. Here’s what you should be measuring instead and how great content, AI search and short-form video can work together to bring more qualified enquiries…
AI hasn’t killed SEO. It’s transformed it. With the rise of AI tools like ChatGPT and Google’s SGE, users are getting summarised answers without having to click through to any websites. As a result, traffic and CTRs are falling and zero-click searches are rising. What does this mean? We’re no longer focused on metrics about…
The dreaded Google algorithm update – when whispers start to come through (or you get straight up announcements), people can start to panic. I get it. If you’ve spent time and money on SEO for your website, you don’t want to see it go down the drain just because Google ‘changed its mind’. The thing…
