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Oh crap, my impressions have dropped. Now what?

ByKristen

Article summary Have your Google impressions or website traffic dropped? Before you panic and abandon your SEO strategy, it’s worth understanding how AI is changing the way people find businesses online. Here’s what you should be measuring instead and how great content, AI search and short-form video can work together to bring more qualified enquiries…

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How to Write a Home Page for Your Services-Based Business

ByKristen

Writing a home page doesn’t have to be overwhelming. Here’s how to write a home page that is compelling and converts readers into customers. Your beautiful new website is fresh off the designer’s PC (or yours) and ready to go live. The only thing you’re waiting for – copy. You could go and hire a…