Optimise Your Website: It’s Not Facebook or Instagram’s Job to Market for You – It’s Google’s

It’s not Facebook or Instagram’s job to market your website. It’s Google’s. That’s why you should always optimise your website. Optimise Your Website It feels like nearly every time I scroll through social media, I find another person who is complaining that website referrals from Instagram and Facebook are drying up. That’s because they are. Facebook…

7 Easy and Actionable SEO Techniques You Can Implement Today

When it comes to SEO, some is better than none. Here are seven easy and actionable SEO techniques that can increase your ranking. I contacted a leading SEO agency recently and was offered a smorgasbord of choices. Local SEO! Enterprise SEO! eCommerce SEO! Lead Generation SEO! I was given a choice of a monthly retainer…

How to Write Your About Page So You Stand Out (In a Good Way)

How to Write Your About Page So You Stand Out (In a Good Way)

My phone rings. An unknown number. I pick it up with my standard, ‘Hello, this is Kristen’. Before I begin speaking to the client on the other end, I already know there’s a 50% chance they’re ringing about SEO work. (Great! I love SEO work!) There’s also a 50% chance they’re ringing for straight content….

5 Tips for Working From Home with Kids (From Someone Who’s Been Doing It For Nearly Three Years)

5 Tips for Working From Home with Kids (From Someone Who’s Been Doing It For Nearly Three Years)

Working from home with kids is… awful. For most of us there is a constant feeling of failing. Either your children are parked in front of Captain Underpants (their choice, not mine!) or your work is continuously being interrupted with calls of, ‘Mom, he’s touching me!’ Or, ‘Mom, I’m hungry!’ Or, the worst, ‘Mom, the…

How to find the right clients – and why it’s worth it

How to find the right clients – and why it’s worth it

Finding the right clients can be a struggle for freelancers, but it’s worth it. Here’s how to find clients you actually want to work with. Clients. We all want them. We all need them. But we don’t always love them. Sometimes it’s the work itself, sometimes it’s a personality difference, sometimes it’s simply communication difficulties….

Sincerity and Your Content

Sincerity and Your Content

It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used content marketing in their overall strategy. By the following year, that…