One of the most exciting methods to get more podcast listeners is through search engine optimisation. Yes, I said exciting. Bear with me. SEO is the process of taking your podcast – that beautiful piece of content that you’ve worked incredibly hard on – and making it findable by the people who could use it….
If you’ve been working on writing your own website, you’ve probably already written your home page (or primary landing page) and your About page. So the next thing you’ll want to work on is your services page. This page – or more likely pages – will be the place where you describe what you do,…
It’s not Facebook or Instagram’s job to market your website. It’s Google’s. That’s why you should always optimise your website. Optimise Your Website It feels like nearly every time I scroll through social media, I find another person who is complaining that website referrals from Instagram and Facebook are drying up. That’s because they are. Facebook…
When it comes to SEO, some is better than none. Here are seven easy and actionable SEO techniques that can increase your ranking. I contacted a leading SEO agency recently and was offered a smorgasbord of choices. Local SEO! Enterprise SEO! eCommerce SEO! Lead Generation SEO! I was given a choice of a monthly retainer…
Writing a home page doesn’t have to be overwhelming. Here’s how to write a home page that is compelling and converts readers into customers. Your beautiful new website is fresh off the designer’s PC (or yours) and ready to go live. The only thing you’re waiting for – copy. You could go and hire a…
My phone rings. An unknown number. I pick it up with my standard, ‘Hello, this is Kristen’. Before I begin speaking to the client on the other end, I already know there’s a 50% chance they’re ringing about SEO work. (Great! I love SEO work!) There’s also a 50% chance they’re ringing for straight content….
Working from home with kids is… awful. For most of us there is a constant feeling of failing. Either your children are parked in front of Captain Underpants (their choice, not mine!) or your work is continuously being interrupted with calls of, ‘Mom, he’s touching me!’ Or, ‘Mom, I’m hungry!’ Or, the worst, ‘Mom, the…
Finding the right clients can be a struggle for freelancers, but it’s worth it. Here’s how to find clients you actually want to work with. Clients. We all want them. We all need them. But we don’t always love them. Sometimes it’s the work itself, sometimes it’s a personality difference, sometimes it’s simply communication difficulties….
Spoiler: ‘It’s a must for small businesses’. A question that I am often (and I mean, often) asked is, ‘Is SEO worth it for small businesses?’ Many small business owners worry that they don’t have the time or resources to compete against big businesses in their industry. They feel that they are wasting their energy…
5 easy ways to create unique and value-adding content in just a few minutes… without making yourself crazy.