How to Write a Business Book – Begin Writing Your Initial Draft

How to Write a Business Book – Begin Writing Your Initial Draft

It’s March! You’ve made it through the first two book writing months and you’re still here. Give yourself a huge pat on the back. You’ve almost reached the end of the first quarter of this year-long project. What a milestone. I applaud you for maintaining your commitment to writing a business book, even through the…

How to Write a Business Book – Understanding Your Target Audience

How to Write a Business Book – Understanding Your Target Audience

Welcome back to your year of the book! I hope you all had an incredible January, working on your concept development. Maybe you already had it nailed, and enjoyed a month off. Or maybe you slogged it out to develop a basic blueprint. Congratulations, either way! You’re moving right along now. Now that you have…

Self-publishing vs traditional publishing: What’s better for you?

Self-publishing vs traditional publishing: What’s better for you?

One of the questions that I’m most often asked by my clients is what’s better, self-publishing or traditional publishing? While the answer does depend (somewhat) on your particular situation, I will say right up front that in almost all cases, self-publishing is the better approach. Read on to find out why.

What is a ghostwriter? (And why should you care?)
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What is a ghostwriter? (And why should you care?)

What is a ghostwriter? It’s a simple definition, but when you have one you could really be giving yourself (and your business) a leg up! Ghostwriter has a pretty simple definition. It’s just ‘a person whose job it is to write material for someone else who is the named author.’ In other words, any time…