Or, writing copy that converts.
Copywriting is simply writing content for your business or brand. It could be website pages or newsletters, blog posts or LinkedIn articles. Regardless of its format, great copy converts readers into customers.
What makes great copy?
Good copy helps your readers understand what you offer.
Great copy helps them understand what you offer, and how to respond.
Truly compelling copy does those things while conveying your brand message, values and ethos, and creating an effective call to action. All in your unique brand tone of voice.
That is copywriting that converts. Simple.
Great copy will (almost) always lead to a call to action (CTA) that is designed to motivate the reader to TAKE ACTION now. This could be any kind of action, but usually means the reader is purchasing or engaging with your brand or your product.
Do I really need a copywriter?
Well, I’m not sure. As Forbes says, ‘Every brand needs to produce engaging, well-written copy…. Unfortunately, not every brand is good at this’.
If you are creating well written, clear, engaging and professional copy, then you may not. But even if you are writing copy that converts, you need to ask yourself if you should be.
You have your area of expertise, and I have mine. Most of my clients can write well, but don’t have the time of inclination to DIY their copy.
Some things I do.
From website content to media releases, from case studies to company bios, I create content that inspires and engages your target audience, builds brand loyalty and perfectly represents your brand tone of voice and unique message.
- Press Releases
- Social Media
- Passion Stories
- About Pages
- Case Studies
- Company Bios
- Instruction Pages
I’d love to chat more about copy that converts. Hover and click below. I’m just an email away.