by Kristen | May 9, 2019 | Blog
There are a lot of people (a lot!) who wonder why anyone would ever hire a copywriter. Writing is easy, isn’t it? After all, you’ve been putting words together into sentences since you passed that first little note to Tim (or Tina) Olsen in second grade....
by Kristen | May 2, 2019 | Blog, Media
If you’re navigating the sometimes clashing worlds of being a mum and being a business woman, you’re certainly not alone. Mums in business are constantly trying to find a balance. Recently I had the immense pleasure of appearing as a guest on The Busy Mum...
by Kristen | Feb 20, 2019 | Blog, How To
Creating content is hard, especially when you’re doing it on a regular basis. Eventually you’ll find yourself staring at a blank page (or blank screen!), hands poised to write but nothing comes out. I’m sorry to be the bearer of bad news, but as someone that does this...
by Kristen | Jan 15, 2019 | Uncategorized
It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used...
by Kristen | Oct 30, 2018 | Uncategorized
by Kristen Lowrey If you own a small business, knowing how to tell your story is absolutely crucial. Strategic storytelling draws people in, it engages them with your brand and it creates a loyal and invested audience. You might think you don’t really have a story to...
