YouTube SEO: Get Started

YouTube SEO: Get Started

Tips and Tricks To Get Your Videos Ranking and Visible YouTube is a massive search engine. YouTube SEO helps you leverage that search engine to rank your videos. Here’s how to get started. If you know anything about SEO (search engine optimisation), you probably already hold a deep belief in the power of Google. The…

Optimise Your Website: It’s Not Facebook or Instagram’s Job to Market for You – It’s Google’s

Optimise Your Website: It’s Not Facebook or Instagram’s Job to Market for You – It’s Google’s

It’s not Facebook or Instagram’s job to market your website. It’s Google’s. That’s why you should always optimise your website. Optimise Your Website It feels like nearly every time I scroll through social media, I find another person who is complaining that website referrals from Instagram and Facebook are drying up. That’s because they are. Facebook…

7 Easy and Actionable SEO Techniques You Can Implement Today

When it comes to SEO, some is better than none. Here are seven easy and actionable SEO techniques that can increase your ranking. I contacted a leading SEO agency recently and was offered a smorgasbord of choices. Local SEO! Enterprise SEO! eCommerce SEO! Lead Generation SEO! I was given a choice of a monthly retainer…

How to Write a Home Page for Your Services-Based Business
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How to Write a Home Page for Your Services-Based Business

Writing a home page doesn’t have to be overwhelming. Here’s how to write a home page that is compelling and converts readers into customers. Your beautiful new website is fresh off the designer’s PC (or yours) and ready to go live. The only thing you’re waiting for – copy. You could go and hire a…

How to Write Your About Page So You Stand Out (In a Good Way)

How to Write Your About Page So You Stand Out (In a Good Way)

My phone rings. An unknown number. I pick it up with my standard, ‘Hello, this is Kristen’. Before I begin speaking to the client on the other end, I already know there’s a 50% chance they’re ringing about SEO work. (Great! I love SEO work!) There’s also a 50% chance they’re ringing for straight content….

5 Tips for Working From Home with Kids (From Someone Who’s Been Doing It For Nearly Three Years)

5 Tips for Working From Home with Kids (From Someone Who’s Been Doing It For Nearly Three Years)

Working from home with kids is… awful. For most of us there is a constant feeling of failing. Either your children are parked in front of Captain Underpants (their choice, not mine!) or your work is continuously being interrupted with calls of, ‘Mom, he’s touching me!’ Or, ‘Mom, I’m hungry!’ Or, the worst, ‘Mom, the…