by Kristen | Jul 6, 2020 | How To, Website Copy
Writing a home page doesn’t have to be overwhelming. Here’s how to write a home page that is compelling and converts readers into customers. Your beautiful new website is fresh off the designer’s PC (or yours) and ready to go live. The only thing you’re waiting for –...
by Kristen | Jun 27, 2020 | Podcast
Biz Design Queens Podcast – where we talked about copywriting services, SEO tactics and a bit of PR – and why they matter for small business! Surrounding yourself with incredibly talented, smart and switched on people is the best way to learn and grow in...
by Kristen | Jun 5, 2020 | Uncategorized
My phone rings. An unknown number. I pick it up with my standard, ‘Hello, this is Kristen’. Before I begin speaking to the client on the other end, I already know there’s a 50% chance they’re ringing about SEO work. (Great! I love SEO work!) There’s also a 50% chance...
by Kristen | Apr 15, 2020 | Uncategorized
Working from home with kids is… awful. For most of us there is a constant feeling of failing. Either your children are parked in front of Captain Underpants (their choice, not mine!) or your work is continuously being interrupted with calls of, ‘Mom, he’s touching...
by Kristen | Feb 12, 2020 | How To
Finding the right clients can be a struggle for freelancers, but it’s worth it. Here’s how to find clients you actually want to work with. Clients. We all want them. We all need them. But we don’t always love them. Sometimes it’s the work itself, sometimes it’s a...
by Kristen | Feb 4, 2020 | Uncategorized
Spoiler: ‘It’s a must for small businesses’. A question that I am often (and I mean, often) asked is, ‘Is SEO worth it for small businesses?’ Many small business owners worry that they don’t have the time or resources to compete against big businesses in their...
by Kristen | May 9, 2019 | Blog
There are a lot of people (a lot!) who wonder why anyone would ever hire a copywriter. Writing is easy, isn’t it? After all, you’ve been putting words together into sentences since you passed that first little note to Tim (or Tina) Olsen in second grade....
by Kristen | May 2, 2019 | Blog, Media
If you’re navigating the sometimes clashing worlds of being a mum and being a business woman, you’re certainly not alone. Mums in business are constantly trying to find a balance. Recently I had the immense pleasure of appearing as a guest on The Busy Mum...
by Kristen | Feb 20, 2019 | Blog, How To
Creating content is hard, especially when you’re doing it on a regular basis. Eventually you’ll find yourself staring at a blank page (or blank screen!), hands poised to write but nothing comes out. I’m sorry to be the bearer of bad news, but as someone that does this...
by Kristen | Jan 15, 2019 | Uncategorized
It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used...
