AI hasn’t killed SEO. It’s transformed it. With the rise of AI tools like ChatGPT and Google’s SGE, users are getting summarised answers without having to click through to any websites. As a result, traffic and CTRs are falling and zero-click searches are rising. What does this mean? We’re no longer focused on metrics about…
Working with a ghostwriter can be an exciting experience. It can also be the answer to writer’s block, tight deadlines or the barriers of fear or perfectionism (and all writers face those!). Ghostwriters are skilled professionals who can help turn your ideas into a polished, engaging and well-structured piece of writing whether it’s a book,…
Are blogs still relevant? They take time and effort to produce, but are they doing the job you want? Find out how to target your efforts and get the benefits and reqards for your work.
Facing cutbacks and lack of staff? Outsourcing your corporate copywriting can help you meet your budget & your KPIs. Find out more.
It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used content marketing in their overall strategy. By the following year, that…
