Meet your budget and KPIs by outsourcing your corporate copywriting
Outsourcing – including your corporate copywriting and copyediting – can help you slip through tricky economic times. Learn more.
The news around the economic climate hasn’t been stellar lately. Between soaring energy prices, labour shortages, increasing inflationary costs and supply chain issues, most businesses are feeling the pressure in at least some – if not many – ways. In your own business you might see belt-tightening, budget cuts and hiring freezes. And you might feel more pressure to meet your budget and your KPIs in an increasingly tricky environment.
But slashed budgets and dwindling resources don’t have to put you own goals and plans on the chopping block. One trick to getting through tricky times – outsourcing. And in particular, corporate copywriting outsourcing.
Outsourcing during tough economic times
When you’re feeling the pinch it can make it difficult to meet your budget and still maintain enough resources to meet all your KPIs. In that case, you might see the plans and goals of your team slipping by the wayside. You might not have the budget to get new projects off the ground. Ongoing projects might be pushed aside for more practical and economic considerations. Or you simply might not be able to get the staff you need to meet all your needs.
When the pressure is on, outsourcing might seem like an unnecessary expense. But outsourcing can actually help you meet your budget and KPIs. Here’s why.
Outsourcing takes the pressure off your internal staff
I was recently contacted by a client who asked if I could take over a discrete part of an internal project. They had the skills to do it in house, but they just didn’t have the time. When I took over editing the document for their internal team, it freed them up to focus on higher value (and more strategic) work. And that meant that they were better able to meet their internal goals as well.
Outsourcing takes the pressure off your budget
When you hire a contractor – like a corporate copywriter – to take on project work, you take the pressure off of your own budget. Full-time employees are expensive. And recruiting talent costs money.
Research shows recruiting and onboarding an employee costs, on average, $5,500. For mid-level staff, the costs can jump to 20% of the employee’s annual salary. And for executives, that number skyrockets to over 200% of their annual salary.
Employees also require a salary and benefits. And these will need to be paid even if (and in this environment, when) work slows down. They also require training, reviews, regular feedback and more. That means more time and more money.
On the other hand, freelancers and contractors allow you to get a project across the line without the expense of a full-time employee. Contractors can be called on to dip in and out when the work is there… and only when the work is there. And contractors can often be paid out of a different budgetary allotment. That makes them a budget-friendly option that gets you the help you need when you need it.
Outsourcing delivers a single-source of expertise
When you hire a contractor you can be sure that you’re getting the precise expertise that you need for a particular project. You don’t have to consider whether or not the person will be a good fit for the team culture (though that’s always nice!) or whether they can (and will!) provide value in the long term. You simply have to find the best person for the job you have right now. And that means you get the help that you need right now as well.
Even more, hiring a person who delivers a single-source of expertise means that you eliminate the ‘too-many-cooks-in-the-kitchen’ scenario. This can happen when you have contributions to a project or piece of work from many different departments within your business. While insight is good, the back and forth between various editors makes project lag. And when you’re working with a tight budget, that’s not a good thing.
On the other hand, a single person who is an expert in that work – such as corporate copywriting – ensures that a project is being done to the highest standard and at a robust pace. And their time isn’t pulled between other requirements of their role either.
Hiring a corporate copywriter
There are many things you can outsource, but corporate copywriting and copyediting is one that many businesses disregard. When you’re pushed for resources – time and money – it’s easy to simply assign that job to someone in house. That’s because it’s highly likely that everyone on your team and in your business can string a sentence together. But is that really getting you the best results?
When it comes to copywriting in general, there are a lot of reasons you might want to hire a professional corporate copywriter anyway. You’ll get exceptional, fast and professional writing, editing and researching skills, aligned to your brand. But you may not have considered how a copywriting contractor can also help you achieve your goals, stay within your budget constraints and deliver content expertise especially in a tricky economic situation.
It’s definitely worth the investment.
Ready to outsource to a corporate copywriter? Get in touch. I’d love to help your team smash your goals today and into the future.
