Finding the right clients can be a struggle for freelancers, but it’s worth it. Here’s how to find clients you actually want to work with. Clients. We all want them. We all need them. But we don’t always love them. Sometimes it’s the work itself, sometimes it’s a personality difference, sometimes it’s simply communication difficulties….
Spoiler: ‘It’s a must for small businesses’. A question that I am often (and I mean, often) asked is, ‘Is SEO worth it for small businesses?’ Many small business owners worry that they don’t have the time or resources to compete against big businesses in their industry. They feel that they are wasting their energy…
There are a lot of people (a lot!) who wonder why anyone would ever hire a copywriter. Writing is easy, isn’t it? After all, you’ve been putting words together into sentences since you passed that first little note to Tim (or Tina) Olsen in second grade. And in many ways, you’re right. Copywriting is simply putting words…
If you’re navigating the sometimes clashing worlds of being a mum and being a business woman, you’re certainly not alone. Mums in business are constantly trying to find a balance. Recently I had the immense pleasure of appearing as a guest on The Busy Mum Podcast, with the lovely Jackee De Campo. We had a…
5 easy ways to create unique and value-adding content in just a few minutes… without making yourself crazy.
It’s 1996. You might remember it as the year you listened to Macarena on repeat, but it’s also the first time the term ‘content marketing’ was used among journalists to describe marketing aimed at an online audience. By 2012, approximately 60% of companies used content marketing in their overall strategy. By the following year, that…
by Kristen Lowrey If you own a small business, knowing how to tell your story is absolutely crucial. Strategic storytelling draws people in, it engages them with your brand and it creates a loyal and invested audience.
